Mode of Adress

Mode of Address is how media shouts at the audience. For example how music magazines are presented to the audience.

There are four main types of modes:

• 1st person - this can be used in a diary because you are talking about yourself, as in 'I and Me'.
• 3rd person - this can be used as a narrative.

There is also 'Formal and Informal' modes. For example formal may be represented in a classical music magazine or in a letter 'Yours Faithfully' or 'Yours sincerely'.

Also there are features that represent informal text in different ways, i.e:

• Colloquial Language - this can being interpreted as 'slang' or words that may be abbreviated. '.............'
• Expletive Language - this comes across as informal as it is known for 'swearing'.

The influences that may affect the modes of address in a music magazine may be:

• Genre
• Format of magazine
• Target Audience